Appendix II: Latest Data from 2005

Thanks to DDB Worldwide Communications Group, Inc., we are able to release some recent survey data that have never been publicly disclosed. For these eight indicators of civic health, we have data from 2005. The following chart shows the latest data and the change in each indicator since the year it was first measured.

INDICATOR PERCENT WHO SAID YES IN 2005 CHANGE SINCE FIRST MEASURED BY DDB
Attended club meeting within past 12 months 35.2% -27.9% since 1975
Participated in a community project within the past 12 months 26.6% -16.3% since 1975
Attend church at least nine times per year 49.8% -13.3% since 1975
Believe that most people are honest 52.8% -22.2% since 1975
Visit friends a lot 33.8% -1.2% since 1979
The whole family usually eats dinner together 65.6% -17.4% since 1977
Participate in online chat or forum at least nine times per year 36.5% +27.3% since 2000
Have written a letter to the editor of a magazine within the last 12 months 16.7% +1.9% since 1987
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