Throughout the development of the Civic 100, the National Conference on Citizenship explored how corporate citizenship becomes a relevant contributor to civic engagement. CECP and Accenture have recently collaborated to produce a new global research report which provides practical guidance on how to implement Sustainable Value Creation, and adds valuable insights into the conversation surrounding corporate citizenship.

Sustainable Value Creation is a business strategy that addresses fundamental societal issues by identifying new, scalable sources of competitive advantage that generate measurable profit and community benefit. Based on interviews with and polling of leading CEOs as well as the insights of CECP and Accenture, the report includes case studies from around the world and commentary by leaders across industries from companies.

“Business at its Best” provides actionable frameworks to help companies close the gap between vision and execution - practical approaches for organizations to adopt based on five imperatives to help plan, manage and scale Sustainable Value Creation—the key to achieving high performance in the 21st Century. The CEOs interviewed are moving beyond traditional ideas of philanthropy and beyond traditional corporate strategy as well; they are looking for competitive advantage and sustainable profitability in the increasingly converged space between financial success and societal progress.

Ultimately, Sustainable Value Creation has transformative power both at the level of the individual enterprise—where the strategy serves as a filter through which all new business opportunities and investments are evaluated—and more broadly: helping companies from all industries to engage with their communities as true partners working together for mutual advancement.