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The pro-social public relations campaigns of an organization. Cause marketing is defined as public relations activities in which a nonprofit or social issue is highlighted in conjunction with a corporation’s brand, product, or mission (ie. “Our company cares about this cause” and/or “A percentage of this product’s proceeds will be donated to this cause”) A corporation’s holistic approach to “doing good,” the CEP is about improving the quality of life, making a difference, and developing the combination of knowledge, skills, values, trust and motivation among people to give back. This includes programs and initiatives that provide and support activities such as volunteering, pro bono service, in-kind giving, philanthropy, sponsorship, cause marketing, neighboring, and nonpartisan information sharing. (See also: “Civic Engagement”) The process through with a corporation demonstrates its commitment to giving back, often through development of a “Civic Engagement Program” which allocates financial and human resources toward improving communities in which they operate. The practice of an organization working strategically with another institution outside of their sector (ie. a business partnering with a nonprofit to address an issue or start an initiative). A corporation’s programs and policies that mobilize employees to engage in direct service on an issue or with a nonprofit organization. Common forms of this activity can include, but not limited to painting, environmental clean-up, mentoring, and tutoring. Goods, products, services, or equipment that are donated to an organization or cause but would not be considered a financial contribution. For example, donation of computers no longer being used by a corporation, or purchase of food for a community event. The act of using one’s personal commitment to secure additional funds, resources, or commitments from other institutions. For example, a corporation’s monetary contribution that is then matched by its suppliers and other business partners. The process of individuals using professional skills (or donating skilled labor) in service on an issue or in service to a nonprofit organization. Also known as skills-based volunteering, this can include, but is not limited to, services such as accounting, marketing, finance, graphic design, and technology.
Title Date
The Civic 50: A Guide To Boosting Your Corporate Civic Engagement January 14, 2014
NCoC and Points of Light Begin Search for America’s Top 50 Community-Minded CompaniesThe Civic 50 Survey is Open for Business June 6, 2013
CECP Releases Giving in Numbers: 2012 EditionCECP’s Director Margaret Coady answers our questions on their latest report November 13, 2012
Bloomberg LP, NCoC and Points of Light Announce “The Civic 50” Ranking of America’s Most Community-Minded Corporations November 8, 2012
FORMER CEOS APPLAUD THE CIVIC 50 AND ENCOURAGE PARTICIPATION IN LETTER TO S&P 500 EXECUTIVESELIGIBLE COMPANIES URGED TO PARTICIPATE IN CORPORATE CIVIC ENGAGEMENT SURVEY BEFORE AUGUST 17 DEADLINE July 25, 2012
An Open Letter from 5 CEOs July 24, 2012
TWO WEEK COUNTDOWN TO THE CLOSE OF THE CIVIC 50DEADLINE FAST APPROACHING FOR COMPANIES TO BE INCLUDED IN NATIONAL SURVEY RECOGNIZING COMMUNITY LEADERSHIP AND ENGAGEMENT

LIST OF TOP 50 TO BE PUBLISHED IN BLOOMBERG BUSINESSWEEK IN NOVEMBER
July 18, 2012
New survey, The Civic 100, encourages CSR of LA’s largest companiesBy Lindsey Rowe, LA Charity Examiner June 21, 2012
Corporate Citizenship Takes Center Stage at Points of Light Conference on Volunteering and ServiceReleased June 19, 2012 via Market Watch June 20, 2012
Baltimore depends on its good corporate citizensBaltimore Sun June 18, 2012
The Civic 50by John Bridgeland in the Huffington Post: Social Entreneurship June 8, 2012
THE CIVIC 50 SURVEY IS OPEN FOR BUSINESS May 21, 2012
Corporate Volunteerism Should Be Part Of Corporate Social Responsibilityby Jean Case, Fast Company March 22, 2012
Corporate giving: philanthropy without the moneyby Caroline Fiennes in The Guardian (UK) March 22, 2012
The Focus of Corporate Philanthropyby Clara Knutson, Forbes March 22, 2012
5 Ways To Do Good In Any Jobby Dev Aujla February 28, 2012
The Human Capital HypothesisDiscussion: Can Engagement Strengthen the Economy? February 16, 2012
Millennials to business: Social responsibility isn’t optionalMichelle Nunn in Washington Post December 20, 2011
Corporations redefine bottom linePhilanthropy Journal December 7, 2011
Bringing Your Values to Work: Recent Data on Employee Engagement from CECPby Margaret Coady, CECP December 6, 2011
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