NCOC Featured Discussion

THE CIVIC 50 SURVEY IS OPEN FOR BUSINESS

May 21, 2012
NATIONAL CONFERENCE ON CITIZENSHIP AND POINTS OF LIGHT ANNOUNCE INITIATIVE TO RECOGNIZE COMPANIES MAKING A DIFFERENCE IN COMMUNITIES ACROSS AMERICA

BLOOMBERG NEWS IS MEDIA PARTNER; LIST OF TOP 100 IN
MID–NOVEMBER ISSUE OF BLOOMBERG BUSINESSWEEK

WASHINGTON, D.C. – The National Conference on Citizenship (NCoC) and Points of Light, the nation's definitive experts on civic engagement, today announced the launch of The Civic 50, a national initiative to survey, rank, and recognize corporations on how they engage the communities they serve and institutionalize these practices as part of their corporate culture. Bloomberg News, one of corporate America's most respected sources of business and financial information, will serve as The Civic 50's media partner in this endeavor.

“Corporate responsibility has become a key driver for companies in employee recruitment and retention and brand loyalty,” said Senator Bob Graham, NCoC Board Member. “ The Civic 50 is a first–of–its kind initiative to recognize companies that lead, empower, and inspire the communities they serve as well as create a roadmap for businesses seeking to become better community leaders.”

“The business sector plays a critical role in promoting civic engagement. The Civic 50 will not only acknowledge corporate leadership in service, but encourage companies to find new ways to build and strengthen their communities,” said Neil Bush, Board Chairman, Points of Light. “The Civic 50 will showcase innovation, honor those serving as stewards of their community and create an incentive to create change.”

The Civic 50 isn't the first effort to track corporate social responsibility, but it is the first initiative to implement a scientific approach to measuring and evaluating corporate civic engagement. A recent CSR Perception Survey conducted by Penn Schoen & Berland found that 40 percent of respondents were willing to take a pay cut to work at a socially responsible company, and 72 percent would sacrifice spending or salary to support corporate social responsibility initiatives. The same survey found that 75 percent of consumers say corporate responsibility is important to them, and they are more likely to purchase products or services from a company after reading its responsibility agenda.

“As a company committed to global sustainability, Bloomberg is proud to partner with NCoC and Points of Light to produce The Civic 50 survey,” said Curtis Ravenel, Global Head of Bloomberg L.P.'s Sustainability Group. “Corporations are increasingly adopting business practices that reflect their commitment to community engagement, yet there has been little formal recognition of these efforts.”

The Civic 50 survey is available to S&P 500 companies at www.Civic100.org now through August 17. Responses will be used to generate an overall composite score, resulting in a rank ordered 1–to–50 list to be published in Bloomberg Businessweek in mid–November
To learn more about The Civic 50 survey as well as the importance of civic engagement in corporate America, please visit www.Civic100.org .


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Editor’s Note: this page has been updated to reflect the new name of the program, The Civic 50.
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